55% of hospitals and clinics loose money on each patient they serve. An unwavering sore spot is services rendered to patients that ultimately go unpaid. By taking a few simple steps to plug holes in the revenue boat, providers and staff can make a big difference in a clinics' bottom line. MobiPay (by InPracSys) is an SMS-based invoicing and payment App designed for clinics to get paid instanly and securely. Providers can send bill reminders via text message to a patients’ mobile phone. And with one tap, a patient can view, pay or setup flexible payment plans that work within their budget. MobiPay is intuitive and hassle-free for both clinics and patients.

When InPracSys introduced us to this app idea, they were barely in the process of setting up the sub-company. It had neither a name, brand nor product. And it was just that, an idea. The challenge was to bring the idea into fruitation, build the product and then launch it into the wonderful world of healthcare. Challenge accepted.

1. Build a Brand

NAMESTORMING 

The App idea had legs to boot, but no name. We started the intital branding process by choosing a name for this product. This App is a double-sided market place that needs to appeal to both providers and to patients. We started the process by doing deligent research on the healthcare market. Then we moved over to the consumer market. After creating a long list of potential brand names, we a narrowed it down to three. MobiPay was our final and confident choice. MobiPay describes the product, it is easy to say (rolls off the tongue), and logo ideas came naturally.

BRAND IDENTITY 

Our branding strategy had to be approachable. After all, we are dealing with money due. We wanted to convey a fun (but not overtly fun), easy and modern message. We wanted providers and clinics to feel trusted and professional, but appeal to patients with simplicity and friendliness. We used visual language to combine those messages into one brand.

Software used: Adobe Illustrator