Risks to patients, staff, and organizations are prevalent in healthcare. Robust risk management requires extensive preparation and qualified healthcare administrators to develop, implement, and monitor an organization’s plan. Many times clinics don’t have the full resources to catch flagged risks or risks are missed from human error. Severe, unmet risks can lead to patient deaths, multi-million dollar lawsuits and providers can loose licenses. RiskAssist (by InPracSys) is a powerful and robust risk management software program specifically designed to mitigate healthcare risks. Providers and their staff can run and review detailed risk-related reports, catching red-flags. Or, setup automated reminders for screenings, cancer and stent removals before they become red-flags.

InPracSys already had a small risk management tool as an add-on to their main InPracSys EMR software. This add-on was so popular with clinics, that InPracSys came to us wanting to turn it into a very robust, stand-alone software program with multiple digital features that have never been done before in the healthcare industry. The challenge was to take their existing add-on product, and turn it into it’s own full-blown brand and product design. Challenge accepted.

1. Build a Brand

NAMESTORMING 

We started the intital branding process by choosing a name for this risk management product. The software was going to be used primarily in-office, by staff and physicians on a regular basis. And so, we needed to understand our target market intensely. We started the process by doing deligent research on other healthcare technologies, looking for familiar words and phrases. We needed the name to be instantly recognizable and synonymous with risk prevention and healthcare. After creating a long list of potential brand names, we a narrowed it down to five. RiskAssist was our final and confident choice. It accurately describes the product and the suffix “Assist” can be used to brand other products under the same product line.

BRAND IDENTITY 

RiskAssist helps mitigate risks, so our branding strategy had to be bold. Very bold. We needed to shine brightly in the endless sky of healthcare technology. We knew the healthcare industry was already consumed with "safe" colors such as blue, green and gray, so we took a risk (no pun intended) and opted for just the opposite. We wanted to show our core users that we had strength and accuracy as a risk management product provider, nevertheless, we wanted to convey a professional, energetic and modern brand. We used visual language to combine those messages into one brand identity.

Software used: Adobe Illustrator