THOUGHTFUL PINCH is a social app that encourages and fosters the gift of giving. The app invites the user to post a thoughful gift to someone they care about and encourage others to contribute to that gift. Once the gift goal is reached, the receiver can redeem the gift.
Mobile App Design
Working in collaboration with the client, we initiated and led Full Lifecycle Product Design for this semi-native app built using Xamarin Framework. We guided the design through research, wireframing, high-fidelity mocks, testing and hueristic evaluation. We oversaw best UX/UI practices, adhered to business goals and advocated for the user which resulted in a big win for our client. To read more, view the Thoughful Pinch case study.VIEW CASE STUDY