CLIENT:

DIAMOND LEAF provides purchase and lease financing solutions that facilitate access to environmentally-friendly and cost-saving green technologies.

WORK SCOPE:

Web Design & Development
Branding, Print Design

WHAT WE DID:

We created an identity system for Diamond Leaf's two startup brands: Diamond Leaf Energy and Diamond Leaf Finance. We designed a soft color pallet that distinctly separate both brands— Diamond Leaf Energy “Blue" and Diamond Leaf Finance “Green".  Although separate businesses, Diamond Leaf’s brands distinctly work together. With common visual elements, we intertwined both brands under one unbrella. The logo signifies both brands (blue and green) working together as one component.

Branding for this project included:
Logo, color pallet, typestyle and business cards