INPRACSYS is a Minnepolis-based company that provides technological innovations to further the quality of patient care and clinical service.
We created an brand new identity system for MobiPay, the most advanced, easy-to-use SMS payment app in the healthcare market. Our branding strategy had to be approachable. After all, we are dealing with money due. We wanted to convey a fun (but not overtly fun), easy and modern message. We wanted providers and clinics to feel trusted and professional, but appeal to patients with simplicity and friendliness. To read more, view our case study on MobiPay.
Branding for this project included:
Logo, color pallet, typestyle and business cards