INPRACSYS is a Minnepolis-based company that provides technological innovations to further the quality of patient care and clinical service.
RiskAssist helps mitigate risks, so our branding strategy had to be bold. We knew the healthcare industry was already consumed with "safe" colors such as blue, green and gray, so we took a risk (no pun intended) and opted for just the opposite. We wanted to show our core users that we had strength and accuracy as a risk management product provider, nevertheless, we wanted to convey a professional, energetic and modern brand. We used visual language to combine those messages into one brand identity. To read more, view our case study on RiskAssist.
Branding for this project included:
Logo, color pallet, typestyle, business cards, brochures, and a powerpoint template