INPRACSYS is a Minnepolis-based company that provides technological innovations to further the quality of patient care and clinical service.
We created an brand new identity system for Phybot, an app that integrates artificial intelligence (AI) with technology to takeover the laborsome human element of scheduling and canceling appointments. Our key objective was to develop a flexible brand platform that would evolve over time while remaining culturally relevant. We wanted to playfully intrigue the consumers’ curiousity while maintaining brand trust and confidence. Due to the soft gradients we chose for Phybot, our color pallet is called “northern lights”. To read more, view our case study on Phybot.
Branding for this project included:
Logo, color pallet, typestyle and business cards.